Such a shameful negligence in the ‘Clear Men’ reality show caused the death of Saad Khan. Since this incident has happened, all the momentum seems to be turning against Unilever. But wait a moment, aren’t we forgetting something? Why the hell Mindshare and Seemi Productions are relieved so far? No one has pointed out much fingers to them so far. Despite of the fact that they were equally, in fact more responsible of the entire incident.
We agree that Unilever should have ensured the security measures because at the end of the day, the real beneficiary of this contest were Unilever. But the thing is, thinking in marketing point of view, Unilever handled the production and marketing matters to Mindshare advertising company and an Indian production house called Seemi Productions.
So in this entire momentum of anti-Unilever, the above two companies seem to be ignored. But thinking of the facts, Mindshare and Seemi Productions were equally involved and had more responsibility then Unilever. They were supposed to ensure the safety measures. And obviously these two companies failed badly what they promised to their client.
