So this is new product from Telenor EasyPaisa. The Mobile Account that acts as a mobile bank account for the users. Utilizing the brilliant idea backed by the technology from Telenor, this seems to be the ultimate convenience for customers. Using this account, customers will be able to send/receive money, pay utility bills just like they send the usual SMSes. The money can be loaded into your account and then utilize it the way you want.
Now, you know why this kind of product is perfect for the market like Pakistan? Well, people have been desiring to have PayPal kind of service for the local and foreign transactions with ease and convenience. But why this service is more convenient? Because it has greater reach. That’s right, there are around 18 million internet users in Pakistan but when it comes to the mobile phone users, we have around 94 million mobile phone users in Pakistan. Now that’s a huge .. HUGE market. Though this service is for local transaction only, it can still achieve the landmark in this much big market.
Now wait. . . is that a unique idea and service from Easypaisa? Well, it’s too good to be true because this service already existed in form of Amaana that was launched a couple of years ago. However Amaana hasn’t come out of their beta phase yet. So this was a perfect chance for any cellular company to work on that big idea and capture the huge market available. Telenor Easy Paisa went ahead and picked the ball.
We’re not sure about Amaana’s strategies and how Amaana is going to react on this but this certainly seems to be an ultimate Amaana killer because people will more rely on big name like Telenor then Amaana.
