All posts by mag

Badal Dou Zamana – Pepsi Promotional Campaign & Website review

Since the beginning of 2010, Pepsi have been working on rolling out new look and feel of their brand including a tweaked logo. The initial ad did quite a good job in creating the updated brand awareness. The ad featured …

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Telenor EasyPaisa gets interactive with end users

The marketing team there at Telenor Easypaisa really deserves an applause. Probably they're the only among the cellular companies who are making best use of new media's promotional

Mis-googling by Punjab Police

By: Naeem Shamim A very humorous yet interesting story was unfolded yesterday on the Pakistani electronic and print media. It was about an advertisement campaign of the Punjab Police

"Pakistan ki Shaan" or "Lahore, Karachi, Islamabad ke Top Schools ki Shaan"? #FAIL

2010 also marks the launch of many reality shows in Pakistan TV industry. One of the upcoming singing shows is: 'Pakistan Ki Shaan' that is going to be

Good Looks Sell And How!!!

Good Looks Sell and how!!! Yes you read that right. Before I begin this topic let me warn the readers and the target audience that this topic is

Hunger (Short Story) – Ch 1

Hunger - is the most commonly used term to describe the social condition of people (or organisms) that frequently experience, or live with the threat of experiencing, the

EasyPaisa Mobile Account – The Ultimate Amaana killer?

So this is new product from Telenor EasyPaisa. The Mobile Account that acts as a mobile bank account for the users. Utilizing the brilliant idea backed by the

Telenor Easy Paisa, Strategy? or New Campaign goes Wrong?

February 15, Telenor Easy Paisa launched a new promotional campaign over the internet that features the EP! The Easy Paisa icon who is seen saying "I am back

Guess Telenor Easy Paisa’s New Service to Win an iPod

The familiar EP who provides the convenience is back with something new! That's what they say in their brand new advertisements. Well, what exactly is the new product?

Reality Show ‘Living on the Edge’ Season 3 Starts off

Yet another, full of dangerous dares, Pakistan’s first ever reality show started off on Jan 14 with the latest dangerous stunts of VJ Waqar Zaka. Waqar is

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