Engro Foods launches Omore! Marketing Review!

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omoreKarachi: Engro Foods has recently expanded its brands portfolio by launching a premium quality ice cream with the name of Omore. Omore started its sales from the city of Lahore because of the culturally inheritor of celebrator of festival of colors i.e. The Spring Festival. They have started off with 24 different packs and flavors that attract kids and adults from all walks of life.

Omore has initiated heavy marketing campaign, let’s review:

By the end of March, every eye of Lahore was attracted towards the catchy decoration of Lahore done by Omore. Other then the colorful advertising streamers, they had sponsored PHA in decorating Lahore with artificial and colorful flowers etc. Clearly, as they boasted off, Lahore really seemed to be in bloom. Believing in the fact that a marketer believes that advertisement is not an expense, it’s an investment, they have invested a lot.

Their advertising campaign includes:

1) Streamers

2) Decoration of City in collaboration with PHA

3) TV Ads

4) Sponsoring Cooking Shows

5) TV Bloopers, Art of Happiness

6) Search planes Confetti

They have placed their streamers across Lahore and other cities.

The city of Lahore is decorated with artificial flowers and decoration material

Their TV ad is consisted on a cool, attractive and catchy jingle which is sung by everyone these days. This is their TV commercial:

Omore has sponsored all the major cooking shows on the prominent TV channels, creating a strong brand positioning.

One of the innovative advertising campains is TV bloopers, Art of Happiness where a couple of 30-seconds bloopers from the TV shows are shown and then Omore music plays and says “This Art of Happiness is brought to you by Omore Ice cream”. This also leaves a strong brand image in viewers’ minds.

Although the means of advertising were more conventional, still they used it in the best innovative way it could be. And I am very impressed with their innovative advertising campaign. Thumbs up for their CMO and marketing staff.

25 comments

  1. Aoa. Respected Sir/Madam,
    Im a student of MBA doing specialization in marketing. A project is assigned to me in which i will have to enhance the Omore’s brand equity for the next 4 months and for that i have a request to u that plz send some information regarding the Omore. I hope u will entertain my request and after completing this project i think you will also enable to improve Omore’s brand equity.

    Thank you so much…

    Waiting for ur email…

  2. Dear Sir,
    I have done my BS (Hons) in food science and technology looking for a job as food technologist.
    Waiting for reply
    Thanks
    regards
    Naima Irshad
    BS (Hons)
    Food Science & Technology

  3. hello sir/madam:

    i am student of SZABIST Karachi, i have to done a marketing project kind of carnival.i need information and i am looking for sponsorship.

  4. Hello sir,

    I am looking for a job in marketing and sales department. I have worked as a dsf for three years in kashmir banaspati and one year in pure banaspati. I am fully aware with the Lahore market. If you have any job regarding to my experience and knowledge, please send me its details.

    Thanking in anticipation.

    Muhammad azeem.
    03218879908
    Azeem_908@yahoo.com

  5. I want job in sales/Marketing or as Supplier in omore ice cream and i have lot of sales experience. contact 0321-6672050

  6. I have V W van from germany its antique if you like to past your OMORE stickers on my VW van i be glade its useful for your company’s advertise

    my contact No.0 3 3 3 – 4 2 4 1 4 9 8
    E-mail khan.747@hotmail.com

  7. I hope my comment will be answered !!!

    KIND ATTENTION MARKETING/ADVERTISING PERSONNEL

    There is an advertising opportunity on the Lahore-Sheikhupura – Faisalabad Dual Carriage way built by FWO/LAFCO. The said carriageway has given boost to the industry business, farmers and general public of the area. There are 5 Toll Plazas and 4 mid-road Gantry signs for display of your products’ message; the same are available on yearly rental

    It is a very lucrative opportunity .. so, please make it convenient to assign some marketing/advertising person to look into the matter.

    For further details please contact Shakeel Ahmad Chishti through mobile number 0300 459 4424, or the above mentioned email address … shakeel453@yahoo.com

    Wishing you well in your business ventures

  8. I want job in sales in omore ice cream and i have a sales experience in Asain Food as a order booker & Area Development Officer (ADO) in National Progressive Distribution in hyderabad.
    Cell : 0344-3669329

  9. I have tasted o more ice ceram plenty of time because its taste is very amazing.I wish engro company for this product will have better place in future at national demand.

  10. i want job in sales in omore ice cream and i have a sales experience in al-hilal industries (pvt) limited
    as a order boker, 6 month experience,
    pakistan beverge limited karachi as sales man, 1year experience,
    plz contract me,03333506826,03212550755

  11. I’ve looked for it at many big stores and chains for it but no one has it. Many people mentioned its very good but when I asked have they eaten it, the answer was no. Do you know any place in Karachi where its available?

  12. The add above seems like an add made for Coca Cola other than the point tht the logs have been switched. the only thing that comes to mnd is that the when ones see this add the brand “recall” is of Coke and NOT Omore. plus the new ad launched portraying the newly married couple makes one really wonder whether creativity really is dead in Pakistan or merely taking a break.

  13. I am Shoukat Hameed Magician/Organizer. I have been working in this industry for 15 years and I perform in restaurants, stage shows, home shows, school shows, TV shows, and specially I am contracted employee of KFC, McDonald’s and Pizza Hut. I also perform in All Five Stars hotels in Karachi – Pakistan – mobile 0300-9260788

  14. olpers is a new brand and now if they start the omore ad with an image of olpers its brand association. But having studied marketing, it think this could be disastrous for engro foods. Olpers is not that well established a brand itself, and nobody knows yet if omore would be successful or not. so if omore fails, it would have a negative effect on olpers too. Can the company afford that???? brand association as far as i know, is only done thru well established brands, no?

  15. Engro will meet success as its very strong group and i think they will make certain possible space in the hearts of the people….

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