LAHORE: The place to be at on April 15 was the venue of smartphone giant Samsung Galaxy S6 and Samsung Galaxy S6 Edge phones launch event as top celebs assemble to officially launch the key smartphone player’s latest offering for the Pakistani market.

The lineup of highly-sought-after stars included model and actor Mekal Zulfiqar, music maestro Shafqat Amanat Ali, model Erum Khan, cricketer Shoaib Malik, music and advertising genius Shahvar Ali Khan, model and fashion entrepreneur Fahad Sheikh, Mehreen Syed, Xille, Aqsa Ali, Natasha Hussain, Cybil and Sabeeka Imam.

The star guests were given the hands on experience of the product.

But that is just the guest lineup, wait for the brand ambassadors’ lineup! Here they come: Filmfare winner Fawad Khan, Josh the Band and Farhad Humayun.

The red carpet was dubbed ‘blue carpet’ and was hosted by familiar face, TV anchor Hifza Shah Jilani and Faizanul Haque while the launch event was hosted by VJ Wiqar Ali Khan and star Ayesha Omer.

The Managing Director of Samsung Jay Lee and Country Head Faridullah Jan briefed the audience about the company’s vision and expected outcomes of the product launch.

As one expects from a JBandJaws, the event was not concluded before the enthralling music performances and a fashion show made it an evening worth remembering.

So what does cock of the walk handset Samsung Galaxy S6 and S6 Edge have to offer?

The official press release says something like:

“The extraordinary features of the new phones include 64-bit processor with the world’s first 14nm technology making it 20% faster and 35% more efficient. It runs on an OctaCore application processor — 2.1GHz quad, 1.5GHz Quad, an Android 5.0 Lollipop OS, with 3GB RAM + 32GB internal memory. The catchy 5.1-inch Quad HD 577ppi all combine to offer the highest pixel density ever.

With the ideal combination of glass and metal, the Galaxy S6 boasts of a damage-resistant Corning Gorilla glass-4 and a special metal that makes it 50% stronger than all other smartphones. It is enriched with a 16MP, OIS rear-camera and a 5MP front camera, offering 60% brighter and crystal-clear imaging with f1.9 lens and HDR.

The curved, dual-edged screen of the Galaxy S6 Edge provides quickest access to frequently used apps and alerts, all with the swipe of a finger, even when the screen is locked. Users can also receive notifications directly on the ‘Edge Screen’ while watching videos.”